Source: Martech Cube
- Clio introduces Google’s Local Services Ads to its customers through its legal practice management software
- Pay-per-lead format means lawyers only pay for advertising if a potential client contacts them through a local ad on Google
Clio, the world’s leading provider of cloud-based legal technology, has announced a new integration with Google Ads to launch Google’s Local Services Ads for Clio, an innovative legal marketing solution designed to transform how lawyers grow their law firms. This integration enables lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising spend—all directly from the legal industry’s most robust centralised technology platform.
“Legal demand is moving from the offline world to online, with most of that demand happening on Google Search,” said Jack Newton, CEO and founder of Clio. “Our research indicates that more than half of clients find a lawyer by navigating online channels—meaning that a law firm’s reviews…
Read full article: https://www.martechcube.com/clios-new-google-ads-solution-simplifies-legal-advertising/
