Source: Today’s Conveyancer
With almost 10,000 law firms across the UK, practices need an innovative approach if they’re to stand out in a crowded market and win new clients.
It’s a challenge that many firms are acutely aware of: the 2023 Lexis Nexis Bellwether report found that 81% of practices plan to invest more time and money on marketing strategies – three times higher than the previous two years.
But what about SME firms who are feeling squeezed and have neither the resource nor budget to increase their marketing activity?
The marketing trump card needed to outperform your competitors fortunately requires no (or little) budget.
Improving the client experience: your number one priority
For firms with no budget or resource, focusing on your client experience – and in turn your brand – is the best way to grow your firm. This is because five-star client reviews and recommendations are the cheapest marketing tool at your disposal.
The Legal Consumer Panel found that 82% of consumers felt reputation was important when choosing a provider. Your reputation is intrinsically linked to your brand and building an authentic brand requires adopting behaviour and habits that align with the firm-wide values.
According to LPM’s 2023 Frontiers Report, 57% of SME law firms are prioritising improving their client experience.
Reviewing every client touchpoint throughout your practice, from the way you answer your phone, to the speed of your email responses, and how clients pay you, is how you can deliver an exceptional client experience. A service that inspires five-star reviews, glowing recommendations and has a long-term positive impact on your brand. And importantly, it’s how you can attract new clients without costing you a penny.
Five ways to improve your law firm’s client experience
By implementing the following zero-cost changes you will help to strengthen your firm’s brand positioning and reputation for the long term, which will not only help you to win new clients but retain existing ones too…
Read full article: https://todaysconveyancer.co.uk/the-no-cost-marketing-strategy-all-sme-law-firms-can-adopt/
